Brand building competency:

• Define and refine the brand’s positioning in the market, ensuring stand-out from competitors and appeals to the target audience.
• Articulates the brand story clearly to various stakeholders in order to meet various business objectives
• Analytical with ability to gather and evaluate information guiding the development of solutions that meet various business needs
• Turns growth issues and opportunities into insightful objectives, specified and implied tasks for the team
• Builds business insights by seeing patterns in data and anticipates the future
• Identifies behavior change barriers and triggers, and designs solutions to address them
• Applies learnings from adjacent business units and other industries as well as taps into open innovation stream to help develop breakthrough ideas.
• Plan, execute, and measure the success of integrated brand campaigns across various channels,

Productivity / Marketing effectiveness management:

• Influences engagement approaches with a sharp focus on achieving critical KPIs.
• Identifies and leverages synergies within the business to scale resources while delivering impact
• Digital evangelist who actively seeks opportunities for digitization to drive efficiency
• Influences partnerships and negotiations with a long-term  view in order to sustained high impact delivery

Communication development and deployment:

• Accountable for multiple ‘one briefs’ going to agencies
• Sets high standards for the business and agency teams, fostering a challenging, risk-taking environment.
• Uses a variety of techniques to engage and energize Safaricom & Agency teams, nurturing ideas that have the power to drive communication and business results
• Aligns campaign reverts to overall organizational goals, encouraging synergies where possible and avoiding cross-purpose executions
• Project management, prioritizing projects, balancing between business expectations and changes in operating environments
• Utilizes agile rituals to create a visibly high performing cross-business team in a bid to unlock growth

People and Mindset Dimension

• Demonstrates ownership by holding self & others to account for highest standards to drive brilliant execution
• Inspires teams to take entrepreneurial risks; encourage collaboration & learning
• Inspires and guides others, to live Safaricom Spirit e.g., listens & values to every voice

Customer and Business Dimension

• Balances customer and business needs in decisions
• Ensures customer experience is at the core of all delivery
• Able to rally people behind a strong vision
• Has strong commercial and risk-reward judgement
• Is tech-driven and understands the role of tech in brand building and marketing communications to drive performance and efficiency.

Qualifications

Minimum qualifications: 

• Bachelor’s degree
• +5 years’ experience in brand management including atleast 2 years in senior roles in brand Management/ category marketing / innovations manager or Leadership roles in communications agency, strategy consulting, or related field